Accenture adds Van Berlo to its portfolio

Dutch industrial design company Van Berlo has found a new home. The award-winning Eindhoven-based agency has been acquired by Accenture. With this acquisition, the multinational professional services company is looking to expand its capabilities and help its clientele benefit from the merging of physical products with digital services.

Van Berlo has a team of more than 90 professionals working on smart connected solutions that combine physical objects with digital services, using technologies like IoT sensors, artificial intelligence and data analytics. With this approach, the company has a wealth of experience in innovation and product strategy, product, software and user experience design, and prototyping, with a focus on sustainable solutions. The team will join Accenture Industry X.0, the part of Accenture that uses digital technologies to improve how companies design, engineer and manufacture products and services, and operate industrial facilities.

“The number of smart connected products is increasing rapidly and the speed of digitization is challenging our clients’ design and development processes,” explains Frank Rennings, managing director and Accenture Digital Lead in the Netherlands. “Both call for a new approach to innovation. Bringing Van Berlo’s creative team into our Industry X.0 practice will enable us to help our clients develop new business models and generate new revenues from smart connected products and services.”