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Bits&Chips now exclusively for subscribers

René Raaijmakers
Reading time: 2 minutes

Our editors like to deliver value to our readers and we believe that we may expect something in return. That’s why our premium editorials, which set us apart and which you can’t read anywhere else, will only be available to subscribers from now on.

I don’t want to make it prettier than it is: some of our editorials on the Bits&Chips website are behind a paywall and will exclusively be available to subscribers from now on. Actually, subscriptions start at only a symbolic amount of 30 euros. Those who sign up in 2024 will pay only 15 euros for their first subscription year.

Bits&Chips and High-Tech Systems Magazine belong to a dwindling group of Dutch-made publications with a strong editorial team and an independent, and if necessary critical, voice. Producing interesting, inspiring and high-quality articles takes time, often days when you’re talking about interviews or background stories.

In the past, production costs were covered by advertising revenues, but these have shrunk sharply over the years. Our editors want to deliver value to our readers and we believe that we may expect something in return. That’s why we put our editorial articles, which set us apart and which you can’t read anywhere else, behind a paywall.

Short news items (“headlines”) and articles written by or in close collaboration with partners will continue to be accessible free of charge, with the same quality you have come to expect from us. Because that’s where we deliver value too: we never copy press releases one-to-one, as many journals do – often forced by a lack of staff. We strip those kinds of messages of fuss and only serve you the relevant information. Our work saves you time and in this case, we continue to do it for free – with pleasure.

We also pay a lot of attention to articles written by or in close collaboration with partners; they also remain accessible free of charge. Here, our stance continues to be that all information must be relevant to our target group. This means no unnecessary sales pitches. The information should be educational, to the point and inspiring. We only publish information that will benefit our readers.

In recent times, we’ve seen the same trend in almost all newsrooms: the editorial team has aged and due to declining advertising revenues, there’s hardly been any rejuvenation. Bits&Chips still has a fairly young team with two people in their forties, a fifty-something and myself, a boomer. We’re currently recruiting young editors because we like to invest in our quality. I’d especially like to use and train them in a field where I find my own passion, independent journalism.

I consider our move to paid content as a necessity for this. Not only to be able to pay my staff but also as a matter of principle, to make it clear that what we deliver is valuable.

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