Bruco diminishes dependency on NXP

“We’ve entered a bit of a euphoric phase,” is how CEO Tim Tiek describes the atmosphere at Bruco in Borne after a major design win with a multinational. His team is going to make an application-specific chip (ASIC) for localization. “It’s exactly the type of project we’ve been aiming for the past two years,” says Tiek.

By winning the design contract, Bruco is finally graduating from its previous model of hourly billing. Four years ago, the company started focusing on turnkey ASIC projects, assignments in which it takes on the entire responsibility from the design to the delivery of ready-to-use chips. Several projects are now underway, but the latest win has doubled sales in this segment.