How to measure a planet

In 1998, a not so obscure metal band from ’s-Hertogenbosch released an album called “How to measure a planet.” The band was called The Gathering, and this album was a break away from their previous albums, which were filled with rather bombastic heavy metal. Daring, but they did it – and they were successful.

With a startup, it’s no different. At some point, you may have to deviate from your original plan to become successful. I remember the story of an ex-colleague at Philips who started his own company in compiler optimization. He ended up doing completely different things, in the area of static code analysis. The core technology he used stayed the same, but he wound up in a completely different market.