Prodrive launches Peblar brand of highly integrated chargers made in Son

Prodrive Technologies has set up a separate entity focusing on electric vehicle chargers. Peblar is dedicated to delivering robust yet affordable solutions for home, business, residential and fleet charging. Next to the so-called charge point operators and large-volume players, it explicitly targets the other parties in the value chain, like installers. Wholly owned and fully backed by Prodrive, the daughter company increases the flexibility required to operate in this emerging market.

“Developing products for industries like semicon and healthcare, Prodrive’s business model is typically B2B,” explains Erik Berens, Peblar’s commercial director. “However, the installer market primarily serves to B2C customers, specifically targeting private users. These individuals may be leasing a car or purchasing a second-hand electric vehicle and seeking a reliable and easy-to-use charging solution for their homes. Prodrive has established a separate entity to effectively address this segment, which operates at a rapid pace and demands a distinct approach to stay ahead of market trends.”