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Smart industry – what’s in it for me?

Angelo Hulshout is an experienced independent software craftsman and a member of the Brainport High Tech Software Cluster.

Reading time: 3 minutes

Angelo Hulshout has the ambition to bring the benefits of production agility to the market and set up a new business around that. He sees three big questions pop up with (potential) customers: what does it cost, what’s the return on investment and how long does it take to break even?

In publications about smart industry, on social media like Linkedin and on company blogs, we see a lot of technology descriptions, solutions that worked in one place (success stories) and bright outlooks to the future. What we don’t see – perhaps because it doesn’t fit the sales narrative – is the manufacturers’ side: how do they perceive things?

With Shinchoku, we try to take a different view, but as you can see by my earlier writings, we also get carried away by the solution we think we have. That’s fine. It gives a drive to the people working on the solution, but it doesn’t necessarily sell. To sell, we need to show the customer that after the initial investment in smart industry, they actually gain something. Show them that there’s a return on investment, that it’s not just a technology push.

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