Understanding how to generate value – within time and budget

You don’t want to start with Luud Engels about how open-minded and communicative we are in the Dutch high tech. He’ll be forceful in his response, underlining just how hypocritical it is to believe that. “Here in the Brabant region, we’re not that open at all. Just stand at a coffee machine and listen. We’re not talking with you, we’re talking about you.”

When it comes to direct communication – or rather, confrontation – Engels has a reputation. A few months ago, he was sent packing after strongly expressing – according to his client – what was wrong within the company. “I’m convinced that at the right time, you can say anything to anyone – be it in a team meeting or a discussion between two people. Of course, most Dutch don’t do that. But I don’t seem to excel at it either because I sometimes put things so bluntly that people tell me to get lost.”