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|  | | Selling additive manufacturing hardware is a solid business, but the real money is the ‘soft wares’ that will get these machines adopted on a wide scale, argues Anton Duisterwinkel. | | |  | | With digitalization, the innovations that drove product success in the past need to be complemented or replaced with digital technologies and technological approaches. Three of the main ones include DevOps, A/B testing and AI. | | |
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