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|  | | Within a quarter, over 20 thousand copies of the Chinese version of “ASML’s architects” were sold in China. Chinese publisher PT Press reports that the book is now in its fourth edition. | | | | Make sure to create a clear profile of the type of customer you’re looking to serve. In the end, the goal isn’t to make all customers happy but to make the customers that you want to serve happy. | | |  | | Assigning a key role to the product owner is far more effective than traditional project management with a focus on planning, registration and known unknowns. I believe this traditional approach is one of the root causes of low predictability. | | |
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