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EXHIBITION & CONFERENCE – 14 OCTOBER 2021 – EVOLUON,  EINDHOVEN

Big Bits&Chips Real-Life Reunion

We invite you to the Bits&Chips Event – 14 October, Evoluon Eindhoven. The event everyone is waiting for after 16 months of lockdown, a post-corona reunion. Register now. 

The Bits&Chips Event is bringing back in-person events with a vengeance. Combining Bits&Chips Embedded Systems (2002-2014), Bits&Chips Hardware Conference (2008-2014) and Bits&Chips Smart Systems (2014-2017) all into one, it aims to bring together architects, engineers, researchers and technical management in high tech. It’s sure to be one big party of peers that you certainly won’t want to miss.

Conference topics

  • Managing complexity (with partner TNO-ESI)
  • Starting and scaling (with Technolution)
  • AI engineering
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EXHIBITION & CONFERENCE – 14 OCTOBER 2021 – EVOLUON,  EINDHOVEN

Sign up as an exhibitor or sponsor

Exhibiting at the Bits&Chips event could be a great component of your marketing strategy. Get a bigger ROI out of the conference, be part of the promotion media mix (mailings, advertising, social media, content marketing and PR).

Workstation

€ 1,795
  • 4 tickets for the live event (stand crew included)
  • Workstation (high table + max. 1 banner) of 4 m² (2 x 2 m) at the live event 14 October
  • Your logo on event promotions (advertisements, website, mailings)
  • Participant list
Register

Exhibitor

€ 2,295
  • 7 tickets for the live event (stand crew included)
  • Floor space of 8 m² (4 x 2 m), high table + possibility to place your own background banner at the live event
  • Your logo on event promotions (advertisements, website, mailings)
  • Participant list
Register

Sponsor

Want to become a sponsor of the Bits&Chips Event? Contact us to create a personalized sponsorship.

We can customize a sponsor package to your needs, for instance to a lunch/coffeee/reception sponsor or add visibilitiy in Bits&Chips and/or Mechatronica&Machinebouw. 

Event BC Floorplan

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All prices are exclusive of VAT 

 

Platinum sponsor

Technolution Advance logo Bits&Chips event

Exhibitors

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Partners

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EXHIBITION & CONFERENCE – 14 OCTOBER 2021, EINDHOVEN

Visitors

Bits&Chips focuses on news and trends in embedded systems, electronics, mechatronics and semiconductors.

The Bits&Chips Event is bringing back in-person events with a vengeance. Combining Bits&Chips Embedded Systems (2002-2014), Bits&Chips Hardware Conference (2008-2014) and Bits&Chips Smart Systems (2014-2017) all into one, it aims to bring together architects, engineers, researchers and technical management in high tech.

Conference topics include: managing complexity (partner: TNO-ESI), AI (in) engineering and starting and scaling in high tech.

Ticket

A ticket for the Big Bits&Chips Real-Life Reunion on 14 October, includes lunch, drinks and admission to the presentations and networking area. 

Covid19-checkin app

At the event we will use the Covid19-checkin app. All attendees have access upon showing their QR code entering the venue (with proof of Covid-19 vaccination, recovery or a negative test). 
Attention: please bring a valid ID to the event, so we can check your QR-code.

Bits&Chips Since 2002

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EXHIBITION & CONFERENCE – 14 OCTOBER 2021, EINDHOVEN

We are Techwatch

At Techwatch, we can handle all of your marketing and content needs for the high-tech industry.

We offer content services, organize (online) events (and offer them as a service) and we create and host webinars, podcasts and videos.

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Events

At Techwatch, we offer virtual solutions for remote events. We facilitate webinars, training courses, lectures and network sessions.

Techwatch organizes its own events and conferences for the high-tech industry. Additionally, we help you with organizing your event. An event is a great way to promote your product, company or organization.

Magazines

Techwatch is a full-service media platform and publisher of two magazines: Bits&Chips (English) and Mechatronica&Machinebouw (Dutch).

Have a look at the mediakits for more information, like circulation profile or the editorial calendar.

Contact

Techwatch bv
Transistorweg 7H
6534 AT Nijmegen
The Netherlands
T +31 24 3505544
events@techwatch.nl

Chamber of Commerce 09102339
VAT number: NL807783109B01

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Taking formal methods mainstream

In academia, we refer to computing science. In industry, we refer to software engineering. An engineer is a skilled technician who develops and applies scientific knowledge to solve technological problems. Too often in practice software people must resort to skillful tinkering as opposed to sound engineering. That’s why at Verum, we’ve dedicated ourselves to the development and application of scientific knowledge to solve the technological problems underlying this phenomenon. To meet these challenges head on, we’re developing a language that enables building reactive systems at industrial scale. The language offers built-in verification and allows for reasoning about both the problem and the solution. It’s complemented by tooling that automates every development aspect from specification, construction, and documentation to verification and validation. In this talk, we’ll present what we’ve achieved and what will come tomorrow, when we stop tinkering in software development.
Rutger van Beusekom holds an MSc in mechanical engineering from Eindhoven University of Technology. From 1999-2005, he worked as a software engineer at Philips CFT. From 2005-2007, he was a software engineer and team lead at Philips Research. Since 2007, he’s been at Verum, in the roles of consultant, software engineer, team shepherd, architect and CTO, working together with and at ASML, Ericsson, FEI, Philips and other customers.
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Developing for safety and security

Software systems have exploded in complexity, leading to an enormous increase in the number of vulnerabilities available for exploitation by bad players. This effects safety as safety and security are inexorably linked. Cars today have one hundred million lines of code, but should we be proud or ashamed? Developing systems that need to be safe and secure will require a shift in thinking away from huge monolithic to minimalistic, component-based that enables components to be fully validated and tested, to eliminate vulnerabilities. This talk explains how we need to change software development to make security and safety the main criteria.
Chris Tubbs is an industry veteran with 46 years’ experience in the avionics, simulation, medical, automotive and software industries. After 15 years in the aerospace industry managing safety-critical systems, he co- founded companies in the simulation and medical-imaging markets in the roles of commercial and managing director. He then spent eight Years in the automotive industry in Germany and the Netherlands as a development and business development manager, after which he joined Green Hills Software in 2008. He was promoted to Director of Business Development EMEA in 2012, since when he has specialized in safety and security.
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Remodeling legacy software

Have you ever considered remodeling your kitchen, while continuing to cook in it? It may not sound obvious, but that’s exactly what this talk is about. Within Kulicke & Soffa, high-tech pick & place machines are developed for the semiconductor industry. For the development of these machines, a software stack is used, the development of which started more than a decade ago. Over the course of years, different machine types were developed from this codebase, which led to a situation where alternative flows are implemented in various areas of the code base. Therefore, the decision was made to group product-type-specific code. Constrained by feature development, that should continue in the same code base. Remodeling while cooking! This talk will take you through the remodeling and the challenges that come with it.
Corné van de Pol is a software architect and trainer at Alten Nederland. This gave him the opportunity to work for a range of companies, including Philips, Vanderlande, ASML and Kulicke & Soffa. He enjoys learning and helping others and with over 10 years of experience as a professional software engineer, he got specialized in agile software development and object-oriented design and clean code.
Erik Onstenk is lead software architect at Kulicke & Soffa Netherlands. He joined Kulicke & Soffa (formerly Assembléon) in 2007. Over the years, he worked on the control software of the entire machine portfolio. His current focus is redefining the reference architecture to better suite recent developments and facilitate future expansions.
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Why high process compliance is no guarantee for good software quality

In the automotive industry, Aspice is used for measuring an organization’s capability to develop high-quality software. Companies supplying software to automotive manufacturers  are required to have a minimum maturity level to ensure that they deliver that high quality. Still, having high-quality processes in place and complying with them is no guarantee. To see why that is and what else is needed to assure high quality software, we first need to understand the many different aspects of software quality and the influence they have. In this talk, Ger Cloudt will present a holistic view on software quality using the 1+3 SQM approach, addressing the consequences of high or low quality for each of the four defined quality types.

Ger Cloudt studied electronics at the University of Applied Sciences in Venlo (the Netherlands). At companies like Philips, NXP and Bosch, he has gained more than 35 years of experience in in-product software development across different industries, including industrial automation, healthcare, automotive, semiconductors, security and building technologies. After having developed software for over 15 years, he became a software development manager, leading numerous engineering teams. During all these years, he developed a vision on what really matters in software development, which he has encapsulates in his book “What is software quality?”.
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Opportunities and challenges of high-throughput 3D metrology equipment for semiconductor process control

With the shipment of its first system to a high-end chip manufacturer, Nearfield Instruments proves that the semiconductor market is very much open to innovative solutions for advanced process control metrology. This first product, Quadra, can measure in-line and in great detail (ångstroms) the on-surface high-aspect-ratio (10:1) features of integrated circuits. The company is now scaling up to deliver dozens of its scanning probe metrology systems per year.

Nearfield founder Hamed Sadeghian foresees the Quadra metrology platform to be the basis for several products and product lines. All of them will solve different problems the semiconductor industry is facing to follow Moore’s Law with its ever smaller and 3D features. Nearfield is expecting to deliver its second product line based on the Quadra platform next year. This system will be able to image, non-destructively, subsurface structures with nano-precision.

In this talk, Hamed Sadeghian will highlight the major requirements for developing non-destructive 3D high-volume manufacturing metrology equipment in the semiconductor industry, the architecture of Quadra (including software) and the challenges faced and overcome. He will also address the impact of the system architecture on the outsourcing strategy to the high-tech supply chain.

Hamed Sadeghian received his PhD (cum laude) in 2010 from Delft University of Technology. Four years later, he obtained an MBA degree from the Vlerick Business School in Belgium. He is the founder (2001) of Jahesh Poulad Co., a manufacturer of mechanical equipment.

Hamed was a principal scientist and Kruyt member of TNO and led a team of thirty researchers in nano-optomechatronic instrumentation at TNO in Delft from 2011 to 2018. In 2016, he co-founded Nearfield Instruments and is currently CEO/CTO at this scale-up that recently shipped its first in-line metrology system to a high-end chip manufacturer.

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Mastering the edge: critical factors to enabling edge computing

There’s no denying that cloud computing has been a top technology over the past two decades. So many of us working from home since the start of the pandemic would have been impossible not that long ago. Even though the cloud is key for today, it can’t handle the technologies of the future. Self-driving cars are a perfect example. They need to make ultra-fast, perfectly accurate decisions. There’s no time to wait for data to be processed in a data center. This is where edge computing comes in. Edge computing cuts across the IoT – from home and work to the most complex of all, the vehicle. Coupled with the rising digitalization that leads to everything connected, high-performance edge compute platforms are transforming ecosystems and the development landscape. In this talk, Maarten Dirkzwager will share why mastering edge computing with the right level of safety and security is critical to enabling next-generation technologies.

Maarten Dirkzwager NXP

Maarten Dirkzwager is responsible for corporate strategy and chief of staff to the NXP management team. He joined the company in 1996 at Philips. After several roles in central engineering, he moved to Philips Semiconductors in Hong Kong in 2005, where he was responsible for the innovation, efficiency and strategy of the discrete back-end factories. In 2009, he moved to the corporate strategy team in the Netherlands where he was involved in the transition of NXP to a profitable high-performance mixed-signal player. In 2015, he played a leading role in NXP’s acquisition and integration of Freescale, which resulted in creating one of the leading semiconductor companies and a leader in automotive semiconductors. In 2017 and 2018, he worked as head of strategy for ASML and AMS, after which he returned to NXP in early 2019.