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Media kit 2023

Quality content written by Bits&Chips

Quality content is the key to successful marketing and recruitment, so make sure you hire the best technology writers to do the job. Bits&Chips is a content specialist in the high-tech field.
We can both publish articles that are written by you (applying to our editorial guideliness) or our tech editiors can write texts for you.

Editorial rates print and online

TypePrintOnlineRateIncl. writing service
Article in print (ASML special) Max. 2 pagesYes incl. URLOn request€ 3,995
Online articleNoYes incl. URL€ 1,995€ 2,495
Content servicePer hour / per projectOn request

All rates are incl. media agency discount and excl. VAT.
All articles will be published on bits-chips.nl, in the weekly newsletter and in the online magazine.

Format
An online article contains at least 600 words and max. 1,200 words. For print articles we need 1,000 to 1,200 words, and it will be published on 2 pages. Images/pictures should be delivered as a separate GIF or JPG file to sales@techwatch.nl.

Editorial guidelines
An article in Bits&Chips should follow our editorial guidelines. You can request these via sales@techwatch.nl. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate. 

SEO optimization
Make sure your article offers value to the Bits&Chips readers. Avoid duplicate content. We also advise you to add keywords to your online articles. For example, you can use Google Keyword planner or Ahrefs keywords explorer to help you come up with keyword ideas.

Delivery 
An article will be coordinated with the editors and should be sent three weeks before publication to redactie@techwatch.nl. For the exact dates, please check the online magazine publication list 2023.

Online magazine publication list 2023

EditionPublicationDeadline materialDate of publication
1Online magazine13 January 20233 February 2023
2Online magazine17 February 202310 March 2023
3Online magazine24 March 202314 April 2023
4Online magazine21 April 202312 May 2023
5Online magazine9 June 202330 June 2023
6Online magazine8 September 202329 September 2023
7Online magazine20 October 202310 November 2023
8Online + print magazine
ASML special
24 November 202315 December 2023

Fact & Figures

mediakit magazine print circulation
10,500 online & 7,100 print

Magazine circulation

mediakit BIts&Chips laptop online
8,950

Newsletter circulation

Mediakit online visitors
80,070

Pageviews per month

mediakit online
21,710

Unique number of website visitors per month

The benefits of Bits&Chips content services

By hiring Bits&Chips to generate your English content, you kill two birds with one stone. You generate top-quality pieces for your newsletters, website, and social media and receive instant international exposure through our established media ecosystem for the high-tech industry.

Bits&Chips is the premier publishing house for the Dutch high-tech sector. Our mission is to help high-tech companies reach an international audience and a constantly growing group of expats in the Netherlands who don’t (yet) speak Dutch.

The primary goal is to help you stand out, which can be a real challenge in the high-tech industry. Staying visible is an even greater task. Bits&Chips can help you craft a creative campaign to both catch —and keep— the attention of customers and talented engineers. To do that, in-depth content with the right tone is crucial. Bits&Chips’ editors have spent two decades writing for the high-tech industry; we are fluent in its many dialects and skilled in communicating a content-rich message.

Our tech writers can help you cut costs and save time. Hiring a PR agency or an extra force costs more than our editors. Additionally, our experienced editors can create top-quality content and readable articles much faster than your own people, who don’t write on a daily basis.

The advantages in a nutshell

  • native English (US) or Dutch
  • technology in clear language
  • correct in terms of technical content
  • dissemination through our media

Coverage, flexibility and exposure

There are several benefits to hiring the Bits&Chips team. The first is coverage: we’ll write your articles and press releases, turn them into accompanying items for your websites and social media channels. The second is flexibility: if you’d rather write your own content, no problem. We’re happy to guide you through your creative process and advise you on how to reach your goals. And then there’s exposure: we’ll edit your content to Bits&Chips’ house style and publish it on our website at no extra charge, giving you instant visibility on the Netherlands’ most widely read high-tech information portal.

Contact us for content service

    Please contact us via sales@techwatch.nl for more info or fill out the form above.

    Pricing

    We offer content creation based on the number of articles you purchase and the length. Depending on your wishes and the adaptation to different (media) channels, we can make a customized proposal for you. We are happy to consult for customized campaigns or appointments.

    Content creation examples

    To give you an idea about the content we can create, we’ve listed some sample items and their estimated time requirements below.

    News items

    • Short news item: A short piece (typically 100-200 words). Examples include a change-of-address notice, announcing a new branch office or welcoming a prominent new staff member.
    • News item: you brief our editor by phone or in person, and then we write an in-depth news item that typically fits onto a single page (600 words). Examples include announcing an acquisition or partnership and introducing a new product or service.
    • Press release: We adapt your news item for use as a press release and send it to targeted regional, national or global media outlets. We maintain a large database of suitable press contacts.

    Interview or background story
    Our editor conducts the interview, turns it into a compelling article and solicits feedback from those interviewed. The result is typically 1,000-1,200 words (but can be longer), including social media blurbs if desired.

    Background story written by you
    Your staff member writes the piece. Our editors provide guidance, editing and final corrections.

    Blog post or column
    An opinion piece that reflects the author’s personal viewpoint. Best kept short, 400 to a maximum of 1000 words. Your author or source briefs our editor, we write the post or column and work with the author to perfect its tone of voice.
    If you prefer to write the post yourself, our editors will provide guidance and final corrections.