Publication list 2020

EditionThemeDeadline articlesDeadline advertisementsDate of publication
1Machine learning27 January 20203 February 202028 February 2020
2From idea to (better) product30 March 20207 April 20201 May 2020
3Career and leadership in high tech11 May 202018 May 202012 June 2020
4Trends in software development3 August 202010 August 20204 September 2020
5RF21 September 202028 September 202023 October 2020
6Technologies for the IoT2 November 20209 November 20204 December 2020
mediakit magazine print circulation

Magazine circulation


Mediakit online visitors

Unique number of website visitors per month


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Pageviews per month


mediakit BIts&Chips laptop online

Newsletter circulation


Advertisement/advertorial rates

Ad typeSize in mmRate
2/1 page spread420×297 + 3 mm bleed€ 3,595
1/1 page210×297 + 3 mm bleed€ 2,395
1/2 page184×130 mm (landscape)
90×263 (portrait)
€ 1,770
1/3 page184×85 (landscape)
57×263 (portrait)
€ 1,570
1/4 page184×65€ 1,375
1/8 page184×30€ 995

Special positions

Ad typeSize in mmRate
Back cover210×297 + 3 mm bleed€ 2,750
Page 2210×297 + 3 mm bleed€ 2,750
Insert1 page€ 2,995

Other sizes of leaflets and page preferences on request.
Surcharge of 15% for fixed page and right-hand page.

2/1 page spread

1/1 page

1/2 page portrait

1/2 page landscape

1/3 page portrait

1/3 page landscape

1/4 page

1/8 page

Editorial rates print and online

Ad typePrintOnlineRateIncl. writing service
Article in printMax. 2 pagesYes incl. URL€ 2,395View our content services
Online articleNoYes incl. URL€ 1,895€ 2,395

Package deal

Ad typeOnlineRateIncl. writing service
Article print
+ 1/1 page
Article only€ 3,395View our content services
Online article
+ 4 weeks leaderboard
Yes€ 2,395€ 2,895

All articles will be published on A print article consist of max. 2 pages, except when specifically booked for extra pages, in which case a surcharge applies. Articles should meet our editorial guidelines.

Rates are based on full color, incl. media agency discount and excl. VAT.

Delivery specifications

The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. A surcharge of 15% applies for fixed pages and right-hand pages. Design and writing service on request.

Advertisement vs. advertorial vs. article

Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.

Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in Bits&Chips, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.

Article  –  An article in Bits&Chips adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.


Advertisements and advertorials
Material should be sent two weeks prior to publication to For the exact dates, please check the publication dates and theme list.

The minimum font size is 8 points. Please put “advertorial” on top of the page.

Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts Bits&Chips” and the number of the edition.

Van Elst Grafische Afwerking
Inserts for Bits&Chips edition (no.)
Schumanpark 75
7336 AS Apeldoorn
The Netherlands

File type
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.

An article will be coordinated with the editors and should be sent three weeks before publication to For the exact dates, please check the publication dates and theme list.

Editorial guidelines
An article in Bits&Chips should follow editorial guidelines. You can request these via