Subscribe Login
Bits&Chips online

Magazine publication list 2021

EditionDeadline articlesDeadline advertisementsDate of publicationPublished
1 + 210 March 202117 March 202131 March 2021Online
312 April 202119 April 202114 May 2021Online + print
424 May 202131 May 202125 June 2021Online
52 August 20219 August 20213 September 2021Online + print
66 September 202113 September 20218 October 2021Online
718 October 202125 October 202119 November 2021Online + print
88 November 202115 November 202110 December 2021Online

Bits&Chips magazine focuses on news and trends in the high-tech industry. Frequent and recurring themes are: semicon, software engineering, system architecture, Internet of Things, RF technology and career development.

Our print editions do not focus on a specific theme but cover a wide range of topics, based on current trends and developments. In every edition, we publish content in different formats, such as backgrounders, interviews, opinion articles and case studies.

Print circulation


Unique number of website visitors per month


Pageviews per month


Newsletter circulation


Editorial rates print and online

Ad typePrintOnlineRateIncl. writing service
Article in print Max. 2 pagesYes incl. URL€ 2,295View our content services
Online articleNoYes incl. URL€ 1,795€ 2,295

Package deal

Ad typeOnlineRateIncl. writing service
Article print
+ 1/1 page
Article only€ 3,295View our content services
Online article
+ 4 weeks leaderboard
Yes€ 2,295€ 2,795

Advertisement/advertorial rates

Ad typeSize in mmRate
2/1 page spread 450x275 + 3 mm bleed€ 3,495
1/1 page 225x275 + 3 mm bleed€ 2,295
1/2 page 190x115 (landscape)
95x235 (portrait)
€ 1,670
1/3 page 190x75 (landscape)
60x235 (portrait)
€ 1,470
1/4 page 190x55€ 1,275
1/8 page 190x35€ 895

Special positions

Ad typeSize in mmRate
Back cover225x275 + 3 mm bleed€ 2,639.25
Page 2225x275 + 3 mm bleed€ 2,639.25
Insert1 page € 2,795

Other sizes of leaflets and page preferences on request.
Surcharge of 15% for fixed page and right-hand page.

2/1 page spread

1/1 page

1/2 page portrait

1/2 page landscape

1/3 page portrait

1/3 page landscape

1/4 page

1/8 page

All articles will be published on A print article consist of max. 2 pages, except when specifically booked for extra pages, in which case a surcharge applies. Articles should meet our editorial guidelines.

Rates are based on full color, incl. media agency discount and excl. VAT.

Delivery specifications

The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. A surcharge of 15% applies for fixed pages and right-hand pages. Design and writing service on request.

Advertisement vs. advertorial vs. article

Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.

Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in Bits&Chips, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.

Article  –  An article in Bits&Chips adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.


Advertisements and advertorials
Material should be sent two weeks prior to publication to For the exact dates, please check the publication dates and theme list.

The minimum font size is 8 points. Please put “advertorial” on top of the page.

Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts Bits&Chips” and the number of the edition.

Van Elst Grafische Afwerking
Inserts for Bits&Chips edition (no.)
Schumanpark 75
7336 AS Apeldoorn
The Netherlands

File type
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.

An article will be coordinated with the editors and should be sent three weeks before publication to For the exact dates, please check the publication dates and theme list.

Editorial guidelines
An article in Bits&Chips should follow editorial guidelines. You can request these via