Publication list 2020

EditionThemeDeadline articlesDeadline advertisementsDate of publication
1Machine learning27 January 20203 February 202021 February 2020
2From idea to (better) product6 April 202014 April 20201 May 2020
3Career and leadership in high tech18 May 202025 May 202012 June 2020
4Trends in software development 10 August 202017 August 20204 September 2020
5Technologies for the IoT7 September 202014 September 20202 October 2020
6RF26 October 20202 November 202020 November 2020

Magazine circulation

5,000

Unique number of website visitors per month

23,300

Pageviews per month

43,800

Newsletter circulation

9,000


Advertisement/advertorial rates

Ad typeSize in mmRate
2/1 page spread 450x275 + 3 mm bleed€ 3,495
1/1 page 225x275 + 3 mm bleed€ 2,295
1/2 page 190x115 (landscape)
95x235 (portrait)
€ 1,670
1/3 page 190x75 (landscape)
60x235 (portrait)
€ 1,470
1/4 page 190x55€ 1,275
1/8 page 190x35€ 895

Special positions

Ad typeSize in mmRate
Back cover225x275 + 3 mm bleed€ 2,639.25
Page 2225x275 + 3 mm bleed€ 2,639.25
Insert1 page € 2,795

Other sizes of leaflets and page preferences on request.
Surcharge of 15% for fixed page and right-hand page.

2/1 page spread

1/1 page

1/2 page portrait

1/2 page landscape

1/3 page portrait

1/3 page landscape

1/4 page

1/8 page

Editorial rates print and online

Ad typePrintOnlineRateIncl. writing service
Article in print Max. 2 pagesYes incl. URL€ 2,295€ 3,495
Online articleNoYes incl. URL€ 1,795€ 2,295

Package deal

Ad typeOnlineRateIncl. writing service
Article print
+ 1/1 page
advertisement
Article only€ 3,295€ 4,495
Online article
+ 4 weeks leaderboard
Yes€ 2,295€ 2,795

All articles will be published on bits-chips.nl. A print article consist of max. 2 pages, except when specifically booked for extra pages, in which case a surcharge applies. Articles should meet our editorial guidelines.

Rates are based on full color, incl. media agency discount and excl. VAT.


Delivery specifications

The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. A surcharge of 15% applies for fixed pages and right-hand pages. Design and writing service on request.

Advertisement vs. advertorial vs. article

Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.

Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in Bits&Chips, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.

Article  –  An article in Bits&Chips adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.

Delivery

Advertisements and advertorials
Material should be sent two weeks prior to publication to sales@techwatch.nl. For the exact dates, please check the publication dates and theme list.

Advertorials
The minimum font size is 8 points. Please put “advertorial” on top of the page.

Inserts
Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts Bits&Chips” and the number of the edition.

Van Elst Grafische Afwerking
Inserts for Bits&Chips edition (no.)
Schumanpark 75
7336 AS Apeldoorn
The Netherlands

File type
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.

Articles
An article will be coordinated with the editors and should be sent three weeks before publication to redactie@techwatch.nl. For the exact dates, please check the publication dates and theme list.

Editorial guidelines
An article in Bits&Chips should follow editorial guidelines. You can request these via sales@techwatch.nl.