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Media kit 2025
Magazine circulation
10,500 online &
7,000 print
7,000 print
Newsletter circulation
9,380
Unique number of website visitors per month
23,100
Page views per month
38,700
Bits&Chips strengthens the high-tech ecosystem in the Netherlands and Belgium and makes it healthier by supplying independent knowledge and information.
Bits&Chips focuses on news and trends in the high-tech industry. Our coverage revolves around the influence of technology. Frequent and recurring themes are: semicon, software engineering, system architecture, Internet of Things, RF technology and career development.
Our media platform includes a website, newsletter (issues once per week) and an online magazine, which issues 8 times a year. As a full-service media platform, we offer content services, organize (online) events (and offer them as a service) and we create and host webinars, podcasts and videos.
Online article
| Type | Size | Publication | Rate |
|---|---|---|---|
| Online article incl. URL | 600-1,200 words (in English) 2-3 images, provided by you | Website, newsletter and online magazine | € 2,095 (written by you) € 2,650 (written by our editors) |
Banners and advertorial
| Type | Size | Rate per week | Rate per 4 weeks |
|---|---|---|---|
| Leaderboard – top | 728×90 pixels | € 350 | € 1,050 |
| Leaderboard – in article | 728×90 pixels | € 325 | € 975 |
| Banner rectangle | 300×200 pixels | € 325 | € 975 |
| Advertorial | 600+ words | € 1,275 | |
| Webinar | Find more info here | On request |
Top job and calendar
Top jobs and calendar entries are published on the website as well as in the weekly newsletter.
| Type | Size | Rate per 2 weeks | Rate per 4 weeks |
|---|---|---|---|
| Top job | Job title, company, location and URL | € 650 | € 1,050 |
| Calendar: course or event | Course/event name, date, location and URL | – | € 425 |
Delivery specifications website
Website homepage
Website articles
The newsletter is sent weekly on Thursday.
Banners and advertorials
| Type | Size | Rate per week | Rate per 4 weeks |
|---|---|---|---|
| Leaderboard | 728×90 pixels | € 350 | € 1,050 |
| Banner | 468×60 pixels | € 325 | € 975 |
| Banner right-hand | 300×200 pixels (scaled to a width of 250 pixels) | € 325 | € 975 |
| Advertorial | 50 words visual 110×110 pixels URL | € 425 | € 1,275 |
Top job and calendar
Top jobs and calendar entries are published on the website as well as in the weekly newsletter.
| Type | Size | Rate per 2 weeks | Rate per 4 weeks |
|---|---|---|---|
| Top job | Job title, company, location and URL | € 650 | € 1,050 |
| Calendar: course or event | Course/event name, date, location and URL | – | € 425 |
Delivery specifications newsletter
Bits&Chips magazine issues 8 times a year as an online magazine. In 2025, we will publish one print edition (edition 5).
Publication list 2025
| Edition | Publication | Deadline material | Publication date |
|---|---|---|---|
| 1 | Online magazine | 10 January 2025 | 31 January 2025 |
| 2 | Online magazine | 14 February 2025 | 7 March 2025 |
| 3 | Online magazine | 21 March 2025 | 11 April 2025 |
| 4 | Online magazine | 18 April 2025 | 16 May 2025 |
| 5 | Online magazine | 23 May 2025 | 20 June 2025 |
| 6 | Online magazine | 25 August 2025 | 19 September 2025 |
| 7 | Online + print magazine | 15 September 2025 | 10 October 2025 |
| 8 | Online magazine | 14 November 2025 | 12 December 2025 |
Rates
| Ad type | Size | Rate | Online | |
|---|---|---|---|---|
| Online article | 600-1,200 words, 2-3 photos, provided by you | € 2,095 (written by you) € 2,650 (written by our editors) | X | |
| Leaderboard 1 (top) | 728×90 pixels | € 1,050 (in email, on top of magazine web page and 2 weeks on homepage) | X | |
| Leaderboard 2-4 | 728×90 pixels | € 525 (on webpage of online magazine) | X | |
| 2/1 page article | 1,000-1,200 words, 2-3 photos, provided by you | € 2,650 (written by you) € 3,150 (written by our editors) | X | X |
| 2/1 page spread | 420×297 + 3 mm bleed | € 3,750 | X | |
| 1/1 page | 210×297 + 3 mm bleed Special position (back page, right page or page 2) | € 2,650 + € 525 | X | |
| 1/2 page | 184×130 mm (landscape) 90×263 (portrait) | € 1,850 | X | |
| 1/3 page | 184×85 mm (landscape) 57×263 (portrait) | € 1,650 | X | |
| Insert | 1 page | € 4,155 | X |
Delivery specifications online
Delivery specifications print
Vacancies
| Type | Publication | Rate |
|---|---|---|
| Top job: organization, job title, location and URL | Website and newsletter | € 650 per 2 weeks € 1,050 per 4 weeks |
| Vacancy advertorial: 50 words (in Dutch), visual 110×110 pixels and URL | Newsletter | € 425 per week € 1,275 per 4 weeks |
| Employee showcase: online article | Website, newsletter and online magazine | € 2,095 (written by you) € 2,650 (written by our editors) |
| Employee showcase: online and print article | Website, newsletter, online and print magazine | On request (written by you) € 3,150 (written by our editors) |
| Advertisment 1/1 page (210×297 + 3 mm bleed) | Print magazine | € 2,650 |
Employee showcase examples
Below you can find some examples of an employee showcase article in Bits&Chips:
- The dynamics of high tech project management (Alten)
- Going embedded in Dutch agro tech (Lely)
- Working 11,000 km from home (ASML)
- When I enter a room with Dutch colleagues, they immediately switch to English (ICT Group)
- Chasing an Italian dream in Hengelo (Thales)
Delivery specifications vacancies
Quality content written by our tech editors
Quality content is the key to successful marketing and recruitment, so make sure you hire the best technology writers to do the job. Bits&Chips is a content specialist in the high-tech field. We can both publish articles that are written by you (applying to our editorial guidelines) or our tech editors can write texts for you.
Editorial rates print and online
| Type | Size | Rate | Online | |
|---|---|---|---|---|
| 2/1 page article | 1,000-1,200 words, 2-3 images (provided by you) | € 2,650 (written by you) € 3,150 (written by our editors) | X | X |
| Online article | 600-1,200 words, 2-3 images (provided by you) | € 2,095 (written by you) € 2,650 (written by our editors) | X | |
| Content service | Per hour/per project | On request |
All articles will be published on bits-chips.nl, in the weekly newsletter and in the online magazine.
Format
All articles will be published on the website, in the weekly newsletter and the online magazine. An online article contains at least 600 words and max. 1,200 words, in Dutch. For print articles, we need 1,000 to 1,200 words, and it will be published on 2 pages. Images/pictures should be provided by you as a separate GIF or JPG file to sales@techwatch.nl. If desired, we can arrange a photographer for you (rate on request).
SEO optimization
Make sure your article offers value to the Bits&Chips readers. Avoid duplicate content. We also advise you to add keywords to your online articles. For example, you can use Google Keyword Planner or Ahrefs Keywords Explorer to help you come up with keyword ideas.
Delivery
An article will be coordinated with the editors and should be sent three weeks before publication to sales@techwatch.nl. For the exact dates, please check the magazine publication list for 2024. All editions will be published both in print and online.
Editorial guidelines
An article in Bits&Chips should apply to our editorial guidelines. You can request these via sales@techwatch.nl. It can be written by one of our editors or you can choose to provide a text of your own, which complies with our editorial guidelines or which is edited to do so. We ask for a publication fee. We also offer content services: content creation based on an hourly rate.
The benefits of Bits&Chips content services
By hiring Bits&Chips to generate your English content, you kill two birds with one stone. You generate top-quality pieces for your newsletters, website, and social media and receive instant international exposure through our established media ecosystem for the high-tech industry.
Bits&Chips is the premier publishing house for the Dutch high-tech sector. Our mission is to help high-tech companies reach an international audience and a constantly growing group of expats in the Netherlands who don’t (yet) speak Dutch.
The primary goal is to help you stand out, which can be a real challenge in the high-tech industry. Staying visible is an even greater task. Bits&Chips can help you craft a creative campaign to both catch —and keep— the attention of customers and talented engineers. To do that, in-depth content with the right tone is crucial. Bits&Chips’ editors have spent two decades writing for the high-tech industry; we are fluent in its many dialects and skilled in communicating a content-rich message.
Our tech writers can help you cut costs and save time. Hiring a PR agency or an extra force costs more than our editors. Additionally, our experienced editors can create top-quality content and readable articles much faster than your own people, who don’t write on a daily basis.
The advantages in a nutshell
- Save time by letting our experts work for you;
- Save costs at the same time
- Substantive and technical matter in readable, clear language;
- English or Dutch
- Technical content that is correct
- Distribution via our media
Coverage, flexibility and exposure
There are several benefits to hiring the Bits&Chips team. The first is coverage: we’ll write your articles and press releases, turn them into accompanying items for your websites and social media channels. The second is flexibility: if you’d rather write your own content, no problem. We’re happy to guide you through your creative process and advise you on how to reach your goals. And then there’s exposure: we’ll edit your content to Bits&Chips’ house style and publish it on our website at no extra charge, giving you instant visibility on the Netherlands’ most widely read high-tech information portal.
Contact us for content service
Pricing
We offer content creation based on the number of articles you purchase and the length. Depending on your wishes and the adaptation to different (media) channels, we can make a customized proposal for you. We are happy to consult for customized campaigns or appointments.
Please contact us via sales@techwatch.nl for more information.
Content creation examples
To give you an idea about the content we can create, we’ve listed some sample items and their estimated time requirements below.
News items
Short news item: A short piece (typically 100-200 words). Examples include a change-of-address notice, announcing a new branch office or welcoming a prominent new staff member.
News item: you brief our editor by phone or in person, and then we write an in-depth news item that typically fits onto a single page (600 words). Examples include announcing an acquisition or partnership and introducing a new product or service.
Press release: We adapt your news item for use as a press release and send it to targeted regional, national or global media outlets. We maintain a large database of suitable press contacts.
Interview or background story
Our editor conducts the interview, turns it into a compelling article and solicits feedback from those interviewed. The result is typically 1,000-1,200 words (but can be longer), including social media blurbs if desired.
Background story written by you
Your staff member writes the piece. Our editors provide guidance, editing and final corrections.
Blog post or column
An opinion piece that reflects the author’s personal viewpoint. Best kept short, 400 to a maximum of 1,000 words. Your author or source briefs our editor, we write the post or column and work with the author to perfect its tone of voice. If you prefer to write the post yourself, our editors will provide guidance and final corrections.
Publication list 2024 – Bits&Chips magazine
| Edition | Publication | Deadline material | Publication date |
|---|---|---|---|
| 1 | Online magazine | 10 January 2025 | 31 January 2025 |
| 2 | Online magazine | 14 February 2025 | 7 March 2025 |
| 3 | Online magazine | 21 March 2025 | 11 April 2025 |
| 4 | Online magazine | 18 April 2025 | 16 May 2025 |
| 5 | Online magazine | 23 May 2025 | 20 June 2025 |
| 6 | Online magazine | 25 August 2025 | 19 September 2025 |
| 7 | Online + print magazine | 15 September 2025 | 10 October 2025 |
| 8 | Online magazine | 14 November 2025 | 12 December 2025 |
Bits&Chips Events
At Bits&Chips we have been organizing events for the hightech industry for over 20 years. We don’t only organize our own conferences and events, but we also offer them as a service. With our profound knowledge of the high tech industry and our experience in event management and marketing, we are the perfect match to help you with the organization of your event.
An event is a great way to promote your product, company or organization. At Techwatch we offer events services for in-person events, as well as virtual solutions for remote events. We facilitate webinars, training courses, lectures and network sessions.
Upcoming events
Benelux RF Conference 2025
Exhibition and conference in Nijmegen on 28 May 2025
The annual Benelux RF Conference brings together Belgian and Dutch high-tech professionals and companies involved in the development and application of high-end RF techniques
#BCRF
Bits&Chips Event 2025
Exhibition and conference in Eindhoven-Best in November 2025
Combining the one-day events Bits&Chips Embedded Systems (2002-2014), Bits&Chips Hardware Conference (2008-2014) and Bits&Chips Smart Systems (2014-2017), it brings together technical management, engineers and researchers in electronics, software and system development.
#BCEVENT
System Architecting Conference
Online event series with free online sessions
Experience is an important factor, but the system architect can also learn a lot from his peers. Exchanging lessons learned from successful and failed development cases is invaluable to sharpen his mind.
#BCSA
Events as a service
Hire Techwatch to organize your (online) event or webinar. We’ll arrange the registration and hosting and we’ll provide online promotion to make sure your event becomes a success. Our professional team is specialized in media, marketing and event management.
At our office address we have a studio with professional equipment and technology available for you where we can create high-quality content together.
We offer the following services:
- complete event organization (registration, marketing and graphic design, decoration, on-site support and decoration)
- venue selection
- online webinars
- online virtual networking events
- livestream and podcast services
- hosting/moderating your online event by one of our editors
- studio rental (including equipment, camera’s, lighting, broadcast devices)
Studio Techwatch
Kerkenbos 1001
6546 BB Nijmegen
Contact us via events@techwatch.nl to receive more information about the possibilities and rates.
Previous events
Sustainability Conference
Dutch high-tech OEMs have set very ambitious goals to reduce their footprint in material, energy consumption and waste. The big question now is whether they will actually realize this and whether they can also motivate and move their suppliers to help achieve these goals. At the Bits&Chips Sustainability Conference, you will learn how to start, how to contribute and how to create business success by climbing the sustainability stairs.
#BCSU
Software-Centric Systems Conference
The leading software engineering conference in Europe for sharing best practices in the crucial and strategic discipline of complex software development.
#BCSC2
Machine Learning Conference
The Machine Learning Conference brings together industrial and scientific specialists who are applying ML techniques in high-tech domains, or are interested in doing so.
#BCML
Digital Twin Conference
The Machine Learning Conference brings together industrial and scientific specialists who are applying ML techniques in high-tech domains, or are interested in doing so.
#BCDT
High-Tech Systems
High-Tech Systems is the conference with a focus on high-end system engineering and disruptive mechatronics. This year, the focus will be mainly on virtual networking. It seems like you are at a real life event, due to our virtual networking space in Spatial Chat. In this tool you can hear the audio from people who stand close to you, so you are able to join other conversations, catch up with acquaintances or meet new contacts from the industry.
#BCHTS
Idea to Industry Conference
How do inventors make the difficult step from a proof of concept or a first physical prototype to a minimal viable product? During the first edition of From Idea to Industry you’ll learn from experienced scale-ups and from seasoned service providers how to overcome all the pitfalls. You will learn more about industrialization, value engineering, DFX, design for manufacturing, design and engineering.
#BCI2I
Industrial 5G Conference
During the first edition of the Industrial 5G Conference you will learn everything about 5G in high-tech systems, factory automation, industrial automation, robotics, production and wireless communication. The reach of 5G will have no bounds, affecting every company regardless of its size or the industry type. This symposium will offer a broad view on the challenges and opportunities ahead.
#BC5G
Studio
Techwatch offers new services to help you reach your customers. With our video, webinar and podcast services and our years of experience in event organization and marketing, we can help you promote your product, company or organization.
At our office address, we have a studio with professional equipment and technology available for you where we can create high-quality content together.
Our studio services
We offer the following services
- complete event organization (registration, marketing and graphic design, decoration, on-site support and decoration)
- venue selection
- online webinars
- online virtual networking events
- livestream and podcast services
- hosting/moderating your online event by one of our editors
- studio rental (including equipment, cameras, lighting, broadcast devices)
Location and contact
Our office address:
Techwatch bv
Kerkenbos 1001
6546 BB Nijmegen
Contact us via events@techwatch.nl to receive more information about the possibilities and rates.
About Techwatch
The high tech is by far the most exciting industry to work for. Here you meet people who really have a positive impact on society. Techwatch plays a vital role in this environment: with the publications High-Tech Systems (formerly Mechatronica&Machinebouw, published in Dutch) and Bits&Chips, several events and the training courses from High Tech Institute we strengthen the high-tech ecosystem and make it healthier by supplying independent knowledge and information.
Bits&Chips
Bits&Chips strengthens the high-tech ecosystem in the Netherlands and Belgium and makes it healthier by supplying independent knowledge and information.
Bits&Chips focuses on news and trends in embedded systems, electronics, mechatronics and semiconductors. Our coverage revolves around the influence of technology.
High-Tech Systems
High-Tech Systems is the leading magazine for the high-end machine and system construction market in the Netherlands and Belgium. High-Tech Systems serves all markets where system development is crucial to stay ahead of the competition. Examples are the machinery construction market for semiconductors and solar cells, the packaging and manufacturing industry, the print industry, offshore and shipbuilding.
High-Tech Systems informs about trends and developments in all important basic techniques and technology, such as precision technology, material science, design technology, system integration, industrial automation, vision, robotics and electrical and mechanical motion and propulsion technology.
Events
Techwatch organizes several high-tech events on topics such as machine learning, system architecting, reliability, software engineering and RF technology.
High Tech Institute
High Tech Insitute (HTI) facilitates the growth of individuals, teams and organizations, both in technical width and depth and in leadership and soft skills. Formerly known as Philips Centre for Technical Training (CTT), HTI is trusted by leading high-tech companies worldwide.
Our trainers all have industry experience and work for organizations such as Eindhoven University, TNO, ASML, NXP Semiconductors and Philips.
All courses are available as open enrollment or in-house editions, which can also be customized. On request, we also develop tailor-made trainings, which are not part of our regular portfolio.
The courses in our portfolio are internationally renowned, including those for system architecture, embedded software, mechatronics, design principles, electronics, optics and leadership and communication. Several courses are certified by DSPE and the European Organization of Precision Engineering (Euspen).
Contact us
Would you like to receive more information about our advertising possibilities or one of our other services?
Fill out the form below and we will contact you as soon as possible.
Contact: sales@techwatch.nl or T+31 24 350 5195.
Office address
Techwatch bv
Kerkenbos 1001
6546 BB Nijmegen
The Netherlands
info@techwatch.nl
T+31 24 350 3532
CoC: 09102339
VAT: NL812136214B03