Media kit 2023
Website
| Ad type | Size | Rate per week | Rate per 4 weeks |
|---|---|---|---|
| Leaderboard | 728×90 pixels | € 330 | € 990 |
| Banner | 468×60 pixels | € 295 | € 885 |
| Banner square | 250×250 pixels | € 295 | € 885 |
| Advertorial | 600+ words | € 1,200 | |
| Webinar | Find more info here | On request | |
| Calendar: course or event | Name, date, location event and URL | – | € 400 |
Banner
A banner links to your website and rotates with up to 3 other advertisers. If booked over a longer period, the banner image can be changed at will.
Specifications: GIF or JPG file, max. 150 kB and URL
Advertorial
An advertorial rotates with up to 3 other advertisers. With an advertorial on the website, you can provide the reader with in-depth information. You deliver a text (guideline: 600-1200 words) and images that are visible in a short streamer in all Bits&Chips articles. This streamer links to an advertorial page within the Bits&Chips website. The advertorial text may also be on your own website. In that case, the short text links from the advertorial block to your website.
Specifications:
600-1,200 words in English and 2-3 images (advertorial page)
Short title, max. 50 words text, visual (110×110 pixels) and URL (streamer)
Calendar
Announce your training or event in the calendar of bits-chips.nl and in the Bits&Chips newsletter.
Specifications: name, date and location event and URL
Newsletter
| Ad type | Size | Rate per week | Rate per 4 weeks |
|---|---|---|---|
| Leaderboard | 728×90 pixels | € 330 | € 990 |
| Banner | 468×60 pixels | € 295 | € 885 |
| Banner right-hand | 245×90 pixels | € 295 | € 885 |
| Advertorial | 50 words visual 110×110 pixels URL | € 400 | € 1,200 |
| Calendar: course or event | Name, date, location event and URL | – | € 400 |
The newsletter is sent weekly on Thursday.
Banner
A banner links to your website. If booked over a longer period but not on a fixed position, the banner may be placed on a different position every week. Please note that not all e-mail programs support motion banners. You’re advised to put the most important information on the first banner image.
Specifications: GIF or JPG file, max. 100 kB and URL
Advertorial
With a short text, you can provide the reader with information.
Specifications: short title, max. 50 words text, visual (110×110 pixels) and URL
Calendar
Announce your training or event in the calendar of bits-chips.nl and in the Bits&Chips newsletter.
Specifications: name, date and location event and URL
Vacancies
| Ad type | Publication | Rate |
|---|---|---|
| Top job: organization, job title, location and URL | Website and newsletter | € 600 per 2 weeks € 1,000 per 4 weeks |
| Vacancy advertorial: 50 words. visual 110×110 pixels and URL | Newsletter | € 400 per week € 1,200 per 4 weeks |
| Employee showcase: article | Website, newsletter and online magazine | € 1,995 € 2,495 incl. writing service |
| Employee showcase: article | Website, newsletter, online and print magazine | On request € 2,995 incl. writing service |
| Advertisement 1/1 page (210×297 + 3 mm bleed) | Print magazine | € 2,495 |
Top job
Announce your vacancy on bits-chips.nl and in the Bits&Chips newsletter.
Specifications: job title, company name, location and URL.
Vacancy advertorial
With a short text and image or company logo, you can promote your vacancy.
Specifications: short title, max. 50 words text, visual (110×110 pixels) and URL
Employee showcase (article)
An article in Bits&Chips typically features 1,000-1,200 words (in English) and 2-3 high resolution photo’s.
Examples of an employee showcase article in Bits&Chips in the edition ‘Working in the high tech industry’:
- The dynamics of high tech project management (Alten)
- Going embedded in Dutch agro tech (Lely)
- Working 11,000 km from home (ASML)
- When I enter a room with Dutch colleagues, they immediately switch to English (ICT Group)
- Chasing an Italian dream in Hengelo (Thales)
Advertisements
See below for the overview of delivery specifications.
At the end of 2023, Bits&Chips publishes a new edition of the ASML special. In this special we will look ahead to the 40-year aniversary of ASML in 2024.
The ASML special will be published both online and in print with a circulation of 10,500 online and at least 7,100 copies in print.
ASML special
| Edition | Deadline material | Date of publication | Magazine publication |
|---|---|---|---|
| 8 | 24 November 2023 | 15 December 2023 | Online + print |
Advertisement/advertorial rates 2023
| Ad type | Size in mm | Rate |
|---|---|---|
| 2/1 page spread | 420×297 + 3 mm bleed | € 3,595 |
| 1/1 page | 210×297 + 3 mm bleed | € 2,495 |
| 1/2 page | 184×130 mm (landscape) 90×263 (portrait) | € 1,795 |
| 1/3 page | 184×85 (landscape) 57×263 (portrait) | € 1,595 |
| Special position (e.g. right page, back cover, page 2) | 210×297 + 3 mm bleed | + € 500 |
| Insert | 1 page | € 3,995 |
| 2/1 page article | Written by our editors | € 3,995 |
| Combination offer | 2/1 page article (written by our editors) + 1/1 page advertisement | € 4,995 |
See below for the overview of delivery specifications.
Online magazine
| Ad type | Size | Rate |
|---|---|---|
| Leaderboard 1 (on top): published in email, on top of web page of magazine and 2 weeks on homepage | 728×90 pixels | € 1,000 |
| Leaderboard 2-4: published on web page of magazine | 728×90 pixels | € 500 |
Online magazine publication list 2023
| Edition | Publication | Deadline material | Date of publication |
|---|---|---|---|
| 1 | Online magazine | 13 January 2023 | 3 February 2023 |
| 2 | Online magazine | 17 February 2023 | 10 March 2023 |
| 3 | Online magazine | 24 March 2023 | 14 April 2023 |
| 4 | Online magazine | 21 April 2023 | 12 May 2023 |
| 5 | Online magazine | 9 June 2023 | 30 June 2023 |
| 6 | Online magazine | 8 September 2023 | 29 September 2023 |
| 7 | Online magazine | 20 October 2023 | 10 November 2023 |
| 8 | Online + print magazine ASML special | 24 November 2023 | 15 December 2023 |
Leaderboard
A leaderboard (728×90 pixels) links to your website and will be available in the online magazine until the next magazine edition is published.
Specifications: GIF or JPG file, max. 150 kB and URL
Facts & Figures
Magazine circulation
Newsletter circulation
Pageviews per month
Unique number of website visitors per month
Rates are based on full color, incl. media agency discount and excl. VAT.
Online advertising positions
Online magazine
Newsletter
Website homepage
Website article
Delivery specifications print magazine
The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. Design and writing service on request.
Advertisement vs. advertorial
Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.
Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in Bits&Chips, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.