Publication list 2020
| Edition | Theme | Deadline articles | Deadline advertisements | Date of publication |
|---|---|---|---|---|
| 1 | Machine learning | 27 January 2020 | 3 February 2020 | 28 February 2020 |
| 2 | From idea to (better) product | 30 March 2020 | 7 April 2020 | 1 May 2020 |
| 3 | Career and leadership in high tech | 11 May 2020 | 18 May 2020 | 12 June 2020 |
| 4 | Trends in software development | 3 August 2020 | 10 August 2020 | 4 September 2020 |
| 5 | Technologies for the IoT | 31 August 2020 | 7 September 2020 | 2 October 2020 |
| 6 | RF | 19 October 2020 | 26 October 2020 | 20 November 2020 |
| 7 | Top 2020 in high tech | 16 November 2020 | 23 November 2020 | 18 December 2020 |
Magazine circulation
5,000
Unique number of website visitors per month
23,300
Pageviews per month
43,800
Newsletter circulation
9,000
Advertisement/advertorial rates
| Ad type | Size in mm | Rate |
|---|---|---|
| 2/1 page spread | 450x275 + 3 mm bleed | € 3,495 |
| 1/1 page | 225x275 + 3 mm bleed | € 2,295 |
| 1/2 page | 190x115 (landscape) 95x235 (portrait) | € 1,670 |
| 1/3 page | 190x75 (landscape) 60x235 (portrait) | € 1,470 |
| 1/4 page | 190x55 | € 1,275 |
| 1/8 page | 190x35 | € 895 |
Special positions
| Ad type | Size in mm | Rate |
|---|---|---|
| Back cover | 225x275 + 3 mm bleed | € 2,639.25 |
| Page 2 | 225x275 + 3 mm bleed | € 2,639.25 |
| Insert | 1 page | € 2,795 |
Other sizes of leaflets and page preferences on request.
Surcharge of 15% for fixed page and right-hand page.
2/1 page spread
1/1 page
1/2 page portrait
1/2 page landscape
1/3 page portrait
1/3 page landscape
1/4 page
1/8 page
Editorial rates print and online
| Ad type | Online | Rate | Incl. writing service | |
|---|---|---|---|---|
| Article in print | Max. 2 pages | Yes incl. URL | € 2,295 | € 3,495 |
| Online article | No | Yes incl. URL | € 1,795 | € 2,295 |
Package deal
| Ad type | Online | Rate | Incl. writing service |
|---|---|---|---|
| Article print + 1/1 page advertisement | Article only | € 3,295 | € 4,495 |
| Online article + 4 weeks leaderboard | Yes | € 2,295 | € 2,795 |
All articles will be published on bits-chips.nl. A print article consist of max. 2 pages, except when specifically booked for extra pages, in which case a surcharge applies. Articles should meet our editorial guidelines.
Rates are based on full color, incl. media agency discount and excl. VAT.
Delivery specifications
The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. A surcharge of 15% applies for fixed pages and right-hand pages. Design and writing service on request.
Advertisement vs. advertorial vs. article
Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.
Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in Bits&Chips, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.
Article – An article in Bits&Chips adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.
Delivery
Advertisements and advertorials
Material should be sent two weeks prior to publication to sales@techwatch.nl. For the exact dates, please check the publication dates and theme list.
Advertorials
The minimum font size is 8 points. Please put “advertorial” on top of the page.
Inserts
Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts Bits&Chips” and the number of the edition.
Van Elst Grafische Afwerking
Inserts for Bits&Chips edition (no.)
Schumanpark 75
7336 AS Apeldoorn
The Netherlands
File type
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.
Articles
An article will be coordinated with the editors and should be sent three weeks before publication to redactie@techwatch.nl. For the exact dates, please check the publication dates and theme list.
Editorial guidelines
An article in Bits&Chips should follow editorial guidelines. You can request these via sales@techwatch.nl.