Dutch high-tech OEMs have set very ambitious goals to reduce their footprint in material, energy consumption and waste. The big question now is whether they will actually realize this and whether they can also motivate and move their suppliers to help achieve these goals.

At the Bits&Chips Sustainability Conference, you will learn how to start, how to contribute and how to create business success by climbing the sustainability stairs.

We are pleased that we can already announce the following line-up:

Ingeborg Höld (AAE) • Stef Calon (ASML) • Cian Whelan (Baillie Gifford) • Jeroen Rondeel (Blue Engineering) • Dragos Dascalu (Dassault Systèmes) • Jurgen Bastiaansen (Festo) • Anna Lothsson (NCAB) • Joost van Straalen (Prodrive Technologies)
Check out the program. We will update this page continuously.


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About the Sustainability Conference

The event focuses on sustainability in the product creation process of high-tech systems. How do equipment builders make their designs more sustainable? Where do they start? Where do they find the low-hanging fruit? Where do they find knowledge, inspiration and help? What does it mean for the product roadmap and the whole organization? What does a choice for sustainability mean for everyone who influences the development and design process, from constructors, designers, system architects and product managers to decision makers?

Our target audience

At the event you will have the opportunity to meet:

  • decision makers with a vision to make sustainability part of the core values and strategies of their organization;
  • professionals from designers to team leads in high tech who want to know how to start making products and their development process more sustainable;
  • representatives of high tech suppliers that recognize sustainability should be part of their value proposition;
  • everyone who is embracing sustainability and wants to learn how it can contribute to business success.

Conference date

12 October 2022


Boschdijkstraat 45
5211 VD ‘s-Hertogenbosch


The program features:

  • inspiring keynotes;
  • presentations on cases of successful development projects with proven reductions and positive impact on the business;
  • presentations that provide insight into the influence of sustainability on the product design and development process and the associated organizational and personnel changes;
  • presentations that zoom in on sub-aspects, such as life cycle analyses, energy, choice of raw materials and resources, etc.




Below you can order your ticket for the Sustainability Conference 2022. Make sure to reserve your seat in time.
An entrance ticket for the event costs € 250 (excl. VAT) and includes lunch, a networking drink at the end of the day and admission to the full program and sponsor area.
Premium members of 
Bits&Chips and Mechatronica&Machinebouw receive a € 75 discount on the entrance fee.


Sustainability Conference 2022 - Program

09:30 - 10:15


Cian Whelan

Governance and sustainability analyst, Baillie Gifford
10:15 - 10:45

Stef Calon

Mechanical development re-use engineer, ASML
10:45 - 11:30


11:30 - 12:00

Joost van Straalen

Principal engineer, Prodrive Technologies
12:00 - 12:30

Dragos Dascalu

Industry process consultant, Dassault Systèmes
12:30 - 14:00


14:00 - 14:30

To be announced soon

Jurgen Bastiaansen

14:30 - 15:00
15:00 - 16:00


16:00 - 16:30

To be announced soon

Anna Lothsson

16:30 - 17:00

Jeroen Rondeel

Managing director, Blue Engineering
17:00 - 17:30


Henk Tappel

Statutory director, Bronkhorst High-Tech

Networking drink


Sign up as a sponsor

Sponsoring the Sustainability Conference could be a great component of your marketing strategy.

Get a bigger ROI out of the conference, be part of the promotion media mix (mailings, advertising, social media, content marketing and PR).

Please contact us via for the sponsorship opportunities.

Sponsor tips

Want to make the best out of your sponsorship and maximise your return on investment? Help the organizers of the conference, and promote your sponsorship!

  • Mailings; write an email invite and encourage your relations to attend the conference and/or invite other relations too.
  • Calendar; publish the event with date and location on your website, social media calendars etc.
  • Write about; make a short article about your presence at the conference, publish it on the website of your organization, link it in your e-mail signature, newsletters and share it on social media. #BCSU

Doing this increases event reach and attendance, which has mutual benefits, but it also gives you direct contact with the attendees prior, during and after the event. Do not hesitate to ask the conference organization for input, like content or visuals.


We are Techwatch

At Techwatch, we can handle all of your marketing and content needs for the high-tech industry.

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We offer content services, organize (online) events (and offer them as a service) and we create and host webinars, podcasts and videos.


At Techwatch, we offer virtual solutions for remote events. We facilitate webinars, training courses, lectures and network sessions.

Techwatch organizes its own events and conferences for the high-tech industry. Additionally, we help you with organizing your event. An event is a great way to promote your product, company or organization.


Techwatch is a full-service media platform and publisher of two magazines: Bits&Chips (English) and Mechatronica&Machinebouw (Dutch).

Have a look at the mediakits for more information, like circulation profile or the editorial calendar.


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