Dutch high-tech OEMs have set very ambitious goals to reduce their footprint in material, energy consumption and waste. The big question now is whether they will actually realize this and whether they can also motivate and move their suppliers to help achieve these goals.

At the Bits&Chips Sustainability Conference, you will learn how to start, how to contribute and how to create business success by climbing the sustainability stairs.

We are pleased that we can already announce the following speakers:

Ingeborg Höld (AAE) • Stef Calon (ASML) • Cian Whelan (Baillie Gifford) • Jeroen Rondeel (Blue Engineering) • Dragos Dascalu (Dassault Systèmes) • Jurgen Bastiaansen (Festo) • Anna Lothsson (NCAB) • Joost van Straalen (Prodrive Technologies)
Check out the program. We will update this page continuously.


Powered by


About the Sustainability Conference

The event focuses on sustainability in the product creation process of high-tech systems. How do equipment builders make their designs more sustainable? Where do they start? Where do they find the low-hanging fruit? Where do they find knowledge, inspiration and help? What does it mean for the product roadmap and the whole organization? What does a choice for sustainability mean for everyone who influences the development and design process, from constructors, designers, system architects and product managers to decision makers?

Our target audience

At the event you will have the opportunity to meet:

  • decision makers with a vision to make sustainability part of the core values and strategies of their organization;
  • professionals from designers to team leads in high tech who want to know how to start making products and their development process more sustainable;
  • representatives of high tech suppliers that recognize sustainability should be part of their value proposition;
  • everyone who is embracing sustainability and wants to learn how it can contribute to business success.

Conference date

12 October 2022


Boschdijkstraat 45
5211 VD ‘s-Hertogenbosch


The program features:

  • inspiring keynotes;
  • presentations on cases of successful development projects with proven reductions and positive impact on the business;
  • presentations that provide insight into the influence of sustainability on the product design and development process and the associated organizational and personnel changes;
  • presentations that zoom in on sub-aspects, such as life cycle analyses, energy, choice of raw materials and resources, etc.




Below you can order your ticket for the Sustainability Conference 2022. Make sure to reserve your seat in time.
An entrance ticket for the event costs € 250 (excl. VAT) and includes lunch, a networking drink at the end of the day and admission to the full program and sponsor area.
Premium members of 
Bits&Chips and Mechatronica&Machinebouw receive a € 75 discount on the entrance fee.


Sustainability Conference 2022 - Program

09:30 - 10:15


Cian Whelan

Governance and sustainability analyst, Baillie Gifford

What sustainability conference would be complete without an investment manager taking the opportunity to overpromise the sustainability credentials of their products and attack ill-defined strawmen competitors? This presentation will do none of those things. In the course of twenty entertaining minutes (YMMV), Cian will talk through his role as Environmental Social and Corporate Governance (ESG) analyst at Baillie Gifford, why long-term investors should care about sustainability regardless of the hype, and what integrating ESG actually looks like in practice.
Founded in 1908, Baillie Gifford is a private partnership, wholly owned by partners who work in the firm. Cian is a member of the International Growth investment team, where he focuses on integrating ESG considerations into the investment process to find the small number of exceptional companies with the potential to deliver outlier returns for clients.

About Cian Whelan
Cian Whelan is an environmental, social and corporate governance (ESG) analyst at Baillie Gifford. Baillie Gifford is a long-term active investment manager headquartered in Edinburgh, in the United Kingdom. Founded in 1908, Baillie Gifford is a private partnership, wholly owned by partners who work in the firm. Cian is a member of the International Growth investment team, where he focuses is on integrating ESG considerations into the investment process to find the small number of exceptional companies with the potential to deliver outlier returns for clients. Prior to joining Baillie Gifford, Cian was the environmental and social specialist on the Northern Europe team at Glass Lewis, the proxy advisor, and prior to that completed a PhD on the cultural dimensions of mainstreaming ESG in China.

10:15 - 10:45

Stef Calon

Mechanical development re-use engineer, ASML

ASML adopts a circular economy model. To contribute this ASML designs less new parts and increases the re-use of parts with a goal of more that 95 percent of reused parts in 2025.
Maximum re-use requires keeping parts both applicable and functional; for as many products, as long as possible. For instance, returned metro-frames from existing systems are made compatible with the latest configuration. From this we learned that water channels need to be designed with regards to tooling for cleaning purposes and sufficient wall thickness due to corrosion. Furthermore, these metro-frames contain standardized interfaces to integrate with future systems. We quantify sustainability in design in materials use (mass), energy  consumption (CO2 equivalents) and savings. ASML adopts sustainable architectural design to use less parts and increase re-use to upwards of 95 percent by 2025 by keeping parts applicable and functional.

About Stef Calon
Stef Calon was hired at the EUV system delivery department of ASML for his graduation internship when completing his masters at the Eindhoven university of Technology. His task was to investigate how sustainability can contribute to
cost reduction during the design phase of an EUV system.
During his research Stef found out how engineers can design with circular design strategies (design for re-use) that contributes to the minimization of waste, securing financial value, and accelerating design learnings (circular design strategies enabling re-use in high technology manufacturing firms). After graduation Stef was hired at ASML to embed the recommendations.

10:45 - 11:30


11:30 - 12:00

Joost van Straalen

Principal engineer, Prodrive Technologies

Magnetic Resonance Imaging (MRI) is a very powerful image modality for hospitals. To reduce scan time and enhance image quality, MRI scanners rely on gradient amplifiers to drive the gradient coils with voltages above 2000V and currents of 1200A. The gradient systems of the latest MRI scanners consume more and more energy. If this trend continuous this energy consumption is becoming an issue for hospitals.
Prodrive Technologies is applying its sustainability design methods, to develop a new generation gradient amplifiers based on SiC MOSFETs to reduce the energy consumption of an MRI scanner and to improve the circularity of its components. In this talk Joost explains these methods and the technology behind this innovation.

About Joost van Straalen
Joost van Straalen is the principal engineer at Prodrive Technologies for the gradient amplifier portfolio. He started working at Prodrive Technologies in 2005 and worked on numerous projects as electrical engineer and later as system architect. Between 2012 and 2018 Joost worked as a part-time lecturer at Fontys Hogescholen teaching Power Electronics and Control Systems. Since 2014 Joost is working on the development of gradient amplifiers for MRI scanners. Together with an talented team of engineers, he is currently creating a new generation of more sustainable gradient amplifiers.

12:00 - 12:30

Dragos Dascalu

Industry process consultant, Dassault Systèmes

Virtual twins are used to model complex systems, from cars to cities to human hearts, and simulate their functioning with a very high level of accuracy. Using these capabilities we are able to create a control loop in which we look after wellbeing, resilience, biodiversity and emissions.In 2019, only 17% of global e-waste was properly disposed of, collected and recycled. Since electronics have become an inseparable part of modern life and half of the world’s people own a smartphone we need to look at appropriate disposal and recycling of products. Virtual twins can help product designers embed and follow circular economy principles throughout each stage of design.In the current industrial design equation there are a number of factors that contribute to the deepening of the environmental situation. During this presentation we will analyze our relationships with these factors and how they take form in the design, manufacturing, use and end-of-life of electronic goods. By taking into account a more holistic set of KPIs we are able to listen to all voices, including the often-unheard voices of plants, animals, microbes or things in our society.
When such a holistic world view that includes these previously ignored factors is elevated to a subject of intrinsic value, we start perceiving the way man and nature relate to each other not in a victor and vanquished, but as intrinsically linked and interdependent.

About Dragos Dascalu
Dragos has been working closely with engineers and designers, studying their works through the lens of the tool provider for virtual modelling. He uses his own bond and relationship with nature in pushing sustainability by design using material ecology, energy efficiency tools or extended assessments that change the way we perceive product lifecycle.He thinks of our ways of working as not merely a mechanical reflection of their context but an active agent in creating context. For him the productive reconfiguration of old practices is a first step in cooperating with future generations. In his job as a designer, by extension he promotes and tries to enable synergy between the built and the grown, the artificial and the natural, operating across scales and domains to conduct rather than construct.

12:30 - 14:00


14:00 - 14:30

Jurgen Bastiaansen

14:30 - 15:00

Ingeborg Höld

Manager of quality, safety and environment , AAE

At the end of 2018 AAE determined a strategy to half its carbon footprint for the use of buildings and operation every year for three years. We now have reached that goal. AAE - an OEM itself and a Tier 1 supplier - is now including in its scope business travels and all other activities downstream and upstream to become CO2 neutral and circular with its business. This requires a close corporation within the supply chain with respect to design, production and logistics.

AAE wants to take its responsibility in securing a future for people and planet and with that a future for AAE itself. The goal is to reduce the big impact humanity has on climate change, degradation of land, pollution and the loss of biodiversity and the long term negative effects these have on people and planet. In orde to do this humanity has to reduce its footprint on our planet regarding our use of materials, use of land and production of waste.

About Ingeborg Höld
Ingeborg Höld has been manager of quality, safety and environment at AAE since 2017. She is setting up and improving AAE's business processes that aim to always deliver customer orders as agreed, to provide AAE's employees with a safe workplace and last but not least to make AAE's business sustainable for our planet. Before 2017, she worked for 15 years at Philips and NXP. She trained as a chemist at Leiden University and after research at the Netherlands Institute for Exploration of the Sea, successfully defended her PhD thesis in the field of organic geochemistry at Utrecht University in 2000. Ingeborg was born in The Hague and has been living in Brabant for many years with great pleasure.


15:00 - 16:00


16:30 - 17:00

Jeroen Rondeel

Managing director, Blue Engineering

Design for sustainability is a competence in every engineering practice in the next few years. In his presentation Jeroen will give you a roadmap for how to get to an organisation that has sustainable product design or processes in its bones. Jeroen will talk about the tools that are available and every engineer should be trained in. He will explain why a focus on total cost of ownership also means that you should design a sustainable product. In short, he will give you practical information for the how of design for sustainability.

About Jeroen Rondeel
Jeroen Rondeel has 26 years of experience in product and production development in various industries. He studies at the Radboud university of Nijmegen and did a masters in aeronautical engineering. Jeroen founder of Blue Pasma and managing director of Blue Engineering, an engineering company with a focus on sustainability.

17:00 - 17:30


Henk Tappel

Statutory director, Bronkhorst High-Tech

Many companies that are selling products on a global scale have embraced the UN’s Sustainable Development Goals. Contributing to a better (and ever changing) world is, of course, a great ambition, but how do you manage your product portfolio, your customer base and the lifecycle of your products in order to cope? Choices that seem obviously good and straightforward, may turn out not so beneficial at all when really scrutinized. In this keynote you will learn about some of the dilemma’s an OEM finds itself in an how it can work towards solutions.

About Henk Tappel
Henk Tappel graduated in 1985 as a mechanical engineer at the University of Twente, the Netherlands. For the next 19 years, he was a system architect and product manager for Philips Electron Optics in Eindhoven, a.k.a. FEI, which is now Thermofischer. In 2006 he became Managing Director of high-tech system supplier Frencken Europe. Late 2016 he joined Bronkhorst High-Tech in Ruurlo as a Statutory Director. With this highly innovative OEM in flow technology Henk’s primary focus is on innovation.


Networking drink


Sign up as a sponsor

Sponsoring the Sustainability Conference could be a great component of your marketing strategy.

Get a bigger ROI out of the conference, be part of the promotion media mix (mailings, advertising, social media, content marketing and PR).

Please contact us via for the sponsorship opportunities.

Sponsor tips

Want to make the best out of your sponsorship and maximise your return on investment? Help the organizers of the conference, and promote your sponsorship!

  • Mailings; write an email invite and encourage your relations to attend the conference and/or invite other relations too.
  • Calendar; publish the event with date and location on your website, social media calendars etc.
  • Write about; make a short article about your presence at the conference, publish it on the website of your organization, link it in your e-mail signature, newsletters and share it on social media. #BCSU

Doing this increases event reach and attendance, which has mutual benefits, but it also gives you direct contact with the attendees prior, during and after the event. Do not hesitate to ask the conference organization for input, like content or visuals.


We are Techwatch

At Techwatch, we can handle all of your marketing and content needs for the high-tech industry.

Techwatch logo web 234px

We offer content services, organize (online) events (and offer them as a service) and we create and host webinars, podcasts and videos.


At Techwatch, we offer virtual solutions for remote events. We facilitate webinars, training courses, lectures and network sessions.

Techwatch organizes its own events and conferences for the high-tech industry. Additionally, we help you with organizing your event. An event is a great way to promote your product, company or organization.


Techwatch is a full-service media platform and publisher of two magazines: Bits&Chips (English) and Mechatronica&Machinebouw (Dutch).

Have a look at the mediakits for more information, like circulation profile or the editorial calendar.


Techwatch bv – office address
Transistorweg 7H
6534 AT Nijmegen
The Netherlands
T +31 24 3505544

Chamber of Commerce 09102339
VAT number: NL807783109B01